Are we getting there yet for sustainable ecommerce?
Two-thirds of consumers say they’re willing to pay more for sustainable products than retailers realize, according to a recent report from First Insight indicating consumers and retailers are misaligned when it comes to sustainability.
There are other signs of a disconnect. Only half of senior retailer executives surveyed felt sustainability to be an important purchase consideration for consumers – quite the contrast to the three-quarters of consumers saying it is “somewhat” or “very important” to them. The report also reveals consumer preference for recommerce models is underserved.
The two sides do agree on one aspect, however: Nearly all senior retail executives believe that today’s consumer wants to see retailers behave more sustainably.
And then there’s legislation. Globally, we’re seeing government entities introducing laws governing sustainability.
If the Fashion Sustainability and Social Accountability Act passes, New York will be the first state where brands are responsible for their environmental impact. Similarly, Germany’s Supply Chain Due Diligence Act will see businesses held accountable for social- or environmental-related failures.
As such, sustainable ecommerce means more than meeting consumer expectations; it requires fulfilling industry and business practices as well.
at Multi Channel Merchant.
