Men aren’t shopping online as much as women—and they’re much more likely to choose a full-price brick-and-mortar store than the Internet to make purchases.

According to a new study on retail disruption conducted by First Insight, a solutions provider that helps retailers make informed pricing decisions, there is a significant gender gap between how men and women shop and spend.

Read the Full Article at Sourcing Journal

March 20 2018 by Sabrina Bovell for Sourcing Journal

pricing retail disruption

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The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

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There’s a Gender Gap in Shopping That Retailers Have to Conquer

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays