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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about baby boomers:

Baby Boomers Are Coming to Resale, Answering Gen Z’s Demand for Vintage

Press Coverage

Baby Boomers Are Coming to Resale, Answering Gen Z’s Demand for Vintage

Press Coverage

The Pandemic Has Driven Boomers to Increase Their Digital Shopping

Press Coverage

First Insight's Data Puts Coronavirus Impact on Consumer Behavior Into Five Key Phases

Press Coverage

No more dressing rooms: This virtual fitting experience is moving into Brookfield malls

Press Coverage

Why this CEO says ‘staying nimble’ is key to the success of direct-to-consumer businesses

Press Coverage

Here’s how you’ll be safely shopping for clothes as stores begin to reopen

Press Coverage

Most Consumers Believe Stores Should Reopen By End of May

Press Coverage

From Gen Z spring breakers to toilet paper-hoarding boomers, the coronavirus pandemic is a case study in generational differences. Here's how each generation is dealing with it.

Press Coverage

First Insight CEO on Changing Consumer Behaviors, Industry Outlook

Press Coverage

Wishful Thinking: Consumers Hope Stores Reopen Soon

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Shoppers Can't Wait to Hit Your Stores - and Here's When They Want Them Re-Opened

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Three out of five U.S. consumers believe retail stores should reopen by May-end: study

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