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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Understanding the Gender Effect of Technology Disruptors to Meet Consumer Expectations

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Press Coverage

Rue21 uses predictive analytics for buying decisions

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The smartwatch market is running out of time — can it recover?

Press Coverage

First Insight Launches Wholesale Version of InsightSuite

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Wearables: report sheds light on what wearers want

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Data-Driven Diffusion Lines Leave Less to Chance

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Retailers Try Out New Ways to Set Prices

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With this game, online shoppers should know best

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