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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about gen x:

Press Coverage

How the coronavirus is impacting spending habits among different generations

Press Coverage

First Insight's Greg Petro on whether the coronavirus will permanently alter consumer behavior

Press Coverage

Coronavirus causing sales jumps, online price gouging

Press Coverage

Millennials most affected by coronavirus: Study

Press Coverage

The Discount Divide: Bringing Value to Millennials and Baby Boomers

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Study: Consumers in rebellion against full prices

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Baby boomers rely on discounts more than cash-strapped millennials do

Press Coverage

Consumer Survey Reveals Generational Differences With Markdown Expectations

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