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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Press Coverage

Report: 46% of Retailers Plan To Deploy AR or VR Solutions By 2020

Press Coverage

Brands are catering to male 'creatures of habit' as menswear surges

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Press Coverage

As Men's Market Swells, Customer-centric Merchandising Can Drive Sales

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Press Coverage

Think Tank: As Men's Wear Skyrockets, Retailers Need to Reconsider Strategy

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Press Coverage

Here's Why Brands Should Be Targeting Male Shoppers

Press Coverage

Study Reveals Shopping Behavior Convergence Between Men and Women

Press Coverage

Why Data Alone Won't Deliver Customer Centricity

Press Coverage

Men Are More Likely Than Women to Check Prices Online Before Making a Purchase, Says Study

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The new ‘power shopper’ is…

Press Coverage

Male Shoppers Are More Likely to Check Prices on Amazon for a Deal

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