After months of working from home, many men are getting ready to go back to their offices — at least a few days a week. But after spending so much of their time in front of their computer screens wearing comfortable sweatpants, shorts and golf shirts, what will their return-to-work wardrobe look like?
While tailored clothing proponents believe there will be pent-up demand for guys to present a professional demeanor by donning suits, others believe the months of dressing casually will have a lasting impact. And updated essentials are expected to lead the way.
...Greg Petro, ceo of retail predictive analytics company First Insight, agrees. He said the number of people working from home has more than doubled since the start of the pandemic. “There’s a whole host of reasons not to go back,” he said, but many people will return — at least part-time — in their quest for “social interaction — but in a less restrictive way.”
But because fabrics have improved so much in the past several years, with stretch, moisture-management, antiwicking and other properties borrowed from activewear becoming commonplace across all categories of men’s wear, “you can get the best of both worlds. As men return to work, they’ll want to dress up a bit, but still feel the same degree of comfort,” Petro added.
In addition, consumers have made clear that they’re reluctant to return to public transportation, which has led to record sales of bicycles along with cars. But whether people opt to ride bikes or walk to work, “they don’t want to get hot and sweaty,” he said. “They still want to look good.”


What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the Report
InsightSuite for Small Business
Specialized Tools for Small & Emerging Businesses
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn more

Maximize Value, Speed & Profit
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-book

Kohl's Creates Value W/Predictive Analytics
Learn How First Insight's Predictive Tools Fuel Kohl's Success
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the Webinar
Consumer Sustainability Survey 2021
The First Industry-Wide Consumer Study On Shoe Sustainability
This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & Findings
Navigating Disruption
How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case StudyRead the Full Article at WWD