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Despite their efforts to get closer to customers, retailers still miss the mark on prioritizing what’s important to consumers, according to new research from First Insight.

That gap could prove detrimental to merchants already contending with economic volatility and an uncertain retail landscape.

Read the Full Article at Sourcing Journal

October 31 2018 by Jessica Binns for Sourcing Journal

WWD consumer analytics Assortment Planning pricing application consumer study Product Selection price elasticity Product Differentiation Overview-Press customer-driven future of retail customer-centric merchandising

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InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

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Kohl's Creates Value W/Predictive Analytics

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As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

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HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

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