A new survey reportedly shows more consumers now prefer Walmart to Amazon.

Data from three surveys conducted by First Insight and shared with CNBC indicates 55% of consumers would rather shop at Walmart than Amazon, up from 47% in 2018. Meanwhile, the percentage of consumers who prefer shopping Amazon dropped to 45% from 53%.

Perhaps of more concern to Amazon, First Insight data also reveals that 40% of consumers make purchases on Amazon six or more times a month, down from 80% in December 2017. In addition, 52% of survey respondents said they belong to Amazon Prime in 2019, compared to 59% in 2018.

at Chain Store Age

November 5 2019 by Dan Berthiaume from Chain Store Age

trends Amazon Buying Habits consumer preferences consumer study Ecommerce/Catalog consumer behavior retail trends Consumer Data online shopping Walmart marketing CONSUMER REPORT Infographic

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more

Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book

Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights

Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Walmart gaining ground on Amazon, according to new report

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays