Will Vaccines Rescue Retail? Why Shots Might Not Be ‘Silver Bullet’ Fashion’s Hoping For

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The coronavirus crisis has gripped the nation—and the globe—for over a year now. But even as the U.S. begins to see a reduction in its overall infection rate and a wider, more rapid dissemination of multiple vaccines, many shoppers still plan to sideline themselves at home.

Roughly one-third of American consumers are not comfortable with getting vaccinated, and are unsure whether they will receive the Covid-19 vaccines when they become available to them, according to First Insight research published Wednesday. What’s more, even the consumers who do get their antibody-boosting shots don’t plan on rushing back to retail.

In fact, two-fifths of shoppers said their in-store apparel shopping habits will decrease or remain the same following vaccination. A near-equal amount said the same about shopping for footwear (44 percent), accessories (43 percent), beauty products (45 percent), luxury items (41 percent) and electronics (43 percent).

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consumer preferences  Survey Results  Consumer Data  CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Consumer Survey  Safety

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