Optimize key strategy and planning decisions by leveraging pointed, focused consumer insights. From topic-specific research to trend analysis and forecasting, InsightSUITE provides a system of record about what your target consumers think about key business items and topics over time. Such consumer insights drive the critical business decisions you make to minimize risk and optimize business outcomes.
Consumer & Trend Insights
Engage consumers to track behavior changes, identify trends, and uncover untapped product areas before your competition.
Forecasting
Directional sales and margin forecasts for new items based on consumer insights per company, region, country, or department.
Strategic Insights
Remove the risk from new initiatives by uncovering forward-looking, zero-party insights on your specific strategic decisions vs. secondary data and historical trends.
Build achievable plans and increase forecast accuracy by using customer-driven insights. With zero-party data, you can better understand consumers’ preferences, trends, and identify new business opportunities. Maximize your opportunities and mitigate risk by making informed decisions.
Gain Insight Into:
InsightSUITE provides a system of record for consumer insights, including valuations of next season’s items. Compare predicted success for upcoming assortments with previous test results and actual sales results to develop robust financial plans. Assess your potential with consumers in more than 50 language-currency combinations. Understand how your customers move through the buying process to identify opportunities for optimizing the path to purchase.
Gain Insight Into:
How are macroeconomic trends and forces impacting your customers and their future behaviors? Engage your target customers and ask them directly so you can make decisions around your investments, merchandising financial plans, brand portfolio, product portfolio, and marketing. Get primary insights and actionable intelligence on your key decisions for maximum success.
Gain Insight Into:
Access 100M+ Respondents Globally in Over 150 Countries
Cut 40% on Product Development Time
80% Improvement in New Offering Success Rate
Eliminate 10-30% of Low-Valued Brand Portfolio
Reduce Inventory by 40% and Increase Sales by 6%
© First Insight, Inc.
