In this WWD Webinar, leaders from Crocs, First Insight, and Centric Software discuss how digital foundations including predictive analytics and PLM help Crocs improve relevance, drive their growth strategy and streamline product development to make better decisions and pick top performing products.
Webinar Speakers:
- David Castellanos - Manager Product Creation Solutions at Crocs
- Ed Wunsch - Global Vice President of Marketing Strategy & Insights at Crocs
- Stacey Charbin - CMO at Centric Software
- Gretchen Jezerc - SVP of Marketing at First Insight
If you would like to request the presentation deck please contact marketing@firstinsight.com.
Highlight Clips
Ed Wunsch- Determining the Right Colors and Graphics with First Insight
Ed Wunsch - Understanding Differing Preference Across the World
Ed Wunsch - De-risking Crocs’ Extension into Sandals
Gretchen Jezerc - How First Insight & Voice of the Customer Works
David Castellanos on Digital Transformation
Stacey Charbin - What Is Happening Today With Coronavirus
Gretchen Jezerc - Consumer Views on Coronavirus Over Time
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