Reports & Whitepapers
Coronavirus v8: Majority of Consumers Started Holiday Shopping Before Black Friday
As the holiday season approaches, consumers have already begun their holiday shopping, much of it online. Almost half of consumers overall, and Millennials in particular, are concerned about shipment delays and items not arriving on time. The survey of more than 1,000 people also found a 70 percent increase in the number of consumers planning to utilize curbside pickup this holiday season.
Download our infographic for a deeper look at consumer purchase behavior for the upcoming holiday season.
Methodology:
The new findings were revealed as part of First Insight's ongoing series of consumer sentiment studies entitled, "The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors." Now publishing the eighth study in the series, the company has been tracking consumer data since February 28, 2020, fielding additional studies on March 17, April 3, April 20, April 30, July 10, September 4, and November 10, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 500 or 1,000 respondents each per survey, balanced by gender, geography and generation. Studies are completed using proprietary sample sources among panels who participate in online surveys.
For questions please email Marketing Manager sarah.efremenko@firstinsight.com.
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