Mitigating the Risks of New Product Introductions

An Assessment of Alternative Merchandise Testing Methods

What You Will Learn: 
This white paper provides an in-depth assessment of several merchandise testing methods, including two types of in-store testing and e-commerce testing. From this white paper you will learn about:

• The challenges associated with current testing methods
• Alternatives to existing testing methods
• How to significantly reduce costs associated with testing while accelerating the time to market