Secondhand Holiday Gifting Consumer Report

According to our research, nearly half of consumers purchase secondhand gifts. This report uncovers consumer behavior and trends around purchasing pre-owned, types of recommerce models shoppers prefer, and what categories they plan to gift.

Key findings

• 42% of consumers plan to purchase pre-owned gifts.
• Affluent consumers plan to purchase more used gifts than middle and lower income
• Brand-operated resale is favored the most by affluent shoppers
• Entertainment, electronics, and apparel are the top categories for secondhand gifting
• Luxury is the least gifted compared to all categories surveyed

Download the full report for the latest consumer trends so you can better understand today's consumers this holiday season and into the new year.

About First Insight

First Insight allows retailers and brands to keep a pulse on their customers with actionable voice of customer data. See how you can maximize your margins, optimize promotional strategy, and keep your customer at the center. Request a demo today to learn how First Insight's voice of customer software can help you create better products and experiences to power your business.