A Practitioner's Guide to SKU Rationalization

What You Will Learn: 

In this white paper, author Mark Chrystal synthesizes relevant academic research and makes a case for leveraging consumer insights in the assortment management process.  Expanding on the research findings, the author suggests practical solutions that retailers can employ to improve their processes and the success of their assortments. Learn more about: 

• SKU Rationalization research findings
• Practical recommendations for the assortment management process