The Inflation Disconnect Between Retail Executives and Consumers

First Insight and WWD partnered on a report, The Inflation Disconnect Between Retail Executives and Consumers, which examines what consumers think about the economy and other issues versus what retail and brand executives think they think. As the fifth report in an inflation series, this study seeks to uncover the unknown differences between business leaders and their customers as price increases continue to constrain budgets.

In this report, you’ll find the key similarities and differences between senior retail executives and consumers:

• Top price increases impacting consumers’ daily lives.
• Where consumers are cutting back due to higher prices.
• How shopping habits are changing in response to rising prices.
• Where consumers are cutting back on apparel, footwear, and accessories.
• How consumers are allocating discretionary spending.
• Key insights on recessionary fears and the disconnect between executives and consumers.
• Retail executive insights on inflation, increased costs, the upcoming holiday season, and top priorities going into 2023.

Download the full report to see how inflation’s impact has created a disconnect between retail executives and consumers and how consumers are more optimistic about spending than business leaders believe them to be.

According to retail executives, pricing is the area they feel they control the most and increasing prices is the top strategy retailers are using to combat inflation. First Insight helps the world's top brands optimize their pricing strategy to maximize margin and improve bottom line. Request a demo today to learn how First Insight's Retail Decision Platform can help you create better products and experiences to power your business.