First Insight Report: TikTok's Uncertain Future

The latest reactions from retailers, consumers, and influencers on the potential TikTok ban or sale.

With TikTok’s future in the U.S. hanging in the balance, retailers risk being caught off guard. Our latest report reveals critical insights:

• 68% of retailers believe a TikTok ban would impact their business, yet only 28% have a plan in place.
• Influencers are already seeing shifts in consumer behavior, while many retailers remain unaware.
• 81% of retailers use TikTok to sell directly to consumers, but nearly 70% have faced stockouts due to viral trends.

If TikTok disappears, will you know where your customers are going—and which platforms can still deliver the same brand magic?

Download the report now to uncover actionable insights and prepare your strategy for the future ahead.