First Insight | AI Decision Engine for Assortment, Pricing and Customer-Driven Growth

The AI-Powered Engine for
Customer-First Decisions

Combine the speed of autonomous Agentic AI Agents with human expertise to make smarter, predictive decisions. First Insight’s platform embeds your customers’ voices into every stage of your workflow—from product concept to conversion—so you can predict demand, eliminate risk, and accelerate profitable growth.

Ask Customers. Predict Success.

Drive Growth with a Value Score™

First Insight's Agentic AI turns feedback into actionable insights for products, pricing, and marketing. Predict demand for products, refine creatives, optimize campaigns or store layouts—all guided by customer voices. Eliminate guesswork, maximize revenue and build customer engagement that resonates at every touchpoint.

Strategy & Planning

Leverage AI to optimize strategy by analyzing consumer personas, trends, competitive landscapes, and economic shifts—generating scenarios, forecasting demand, and aligning teams with insights.

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Design, Merchandising, & Sourcing

Guide your product development, design and assortment selections with real-time consumer feedback. Collaborate with AI agents to balance creativity with commercial viability.

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Pricing

AI Agent's build dynamic demand curves, pricing elasticity, simulate promotions, and prescribe pricing strategies that maximize margins.

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Supply Chain Planning

De-risk your supply chain by optimizing your assortments based on predictive consumer demand signals to maximize revenue and minimize inventory risk. AI agents optimize buy depths, allocations, and pricing by region/channel.

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Marketing & Selling

Deploy AI agents to personalize campaigns, target high-value audiences, and refine messaging. Agents run insights on creatives, optimize sales mix by channel, and update systems autonomously. Increase conversion rates, drive more sell-in, and reach the right customers.

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Ready to Meet Your New AI Team?

See how our Agentic AI, paired with your team's expertise and the authentic voices of your customers, can transform your business. Schedule your call today!

Let's Talk

“Art met science and a new brand was born.

francesca’s used customer-facing analytics in partnership with First Insight to bring franki by francesca’s to market in 103 days during a global pandemic.”

CEO, francesca's 

"We saw a 12% increase in sell-through for products tested with First Insight vs untested products."

Head of Digital Product
Marks & Spencer

RECOGNIZED BY INDUSTRY LEADERS

Don't just take our word for it—hear from the experts. As the first to market with voice-of-customer software, First Insight has earned accolades from the world's top analyst firms.