Retail sales and marketing initiatives can sometimes feel like fishing expeditions, guessing where to drop your line and hoping to get a hit. With InsightSUITE, your target consumers inform the critical decisions you must make regarding sales, conversions, campaign optimizations, and campaign targeting. Whether leveraging insights for next season’s new items to showcase the items your target consumers value the most or gathering feedback about campaign execution details like models, items, messaging, or layouts, InsightSUITE provides the actionable data you need to de-risk sales and marketing decisions and to optimize financial outcomes.
Brand & Wholesale Sales
Improve Sell-in and minimize allowances.
Market Research
Quickly update your knowledge of your target consumers to make more informed decisions regarding campaigns, branding, and influencers.
Creative & Messaging
Test with your target consumers and optimize messages and visuals for your target segments quickly to optimize brand alignment, identity, and engagement.
Campaigns & Targeting
Connect next season’s consumer-predicted, strong performers along with other consumer insights to create stronger campaigns, thereby optimizing revenues and conversions.
When wholesalers and brands sell to retailers, their success in the number of unique styles, the volumes of each item, potential exclusives, and discount negotiations increases significantly when armed with the correct data.
InsightSUITE’s results put the power of their customer in your hand, helping you to identify the perfect product mix for any region or retail channel. Our solution identifies the potential of channel-exclusive items, as well as competitive positioning issues. These results inform key sell-in decisions and optimize financial outcomes.
Gain Insight Into:
Marketers and executives often need to learn more about their target consumers/segments, those influencing them, and their thoughts about the brand and the competition. With these insights, marketers and executives can decide fundamental business issues, from strategic positioning to messaging, campaigns, and potential new customer segments. Inform key decisions that grow business and align with target consumers with a competitive edge.
Gain Insight Into:
Marketing teams on deadline to create various marketing collateral and deliverables need guidance from their target consumers about what designs, layouts, models, copy, windows, and fixtures will garner the greatest customer alignment and engagement toward conversion. InsightSUITE provides consumer insights quickly and easily on such topics for specific marketing initiatives so marketing creatives and copywriters can implement the best solutions that optimize financial outcomes.
Gain Insight Into:
Marketing leaders crave consumer data to create campaigns that motivate engagement and drive conversions. With InsightSUITE, marketers can identify the next season’s items that consumers will value the most and have the highest likelihood of success in creating stronger ads, catalog covers, and other collateral pieces. Consumer rankings of alternative displays and fixtures enable optimal decisions. At the same time, sentiment and comments results further inform opportunities for improvement -- from offensive designs or words to remove to words, images, and models they love. Instead of guessing what the consumer wants when making key decisions, get the consumer insights you need – quickly – to optimize your business results.
Gain Insight Into:
Access 100M+ Respondents Globally in Over 150 Countries
Cut 40% on Product Development Time
80% Improvement in New Offering Success Rate
Eliminate 10-30% of Low-Valued Brand Portfolio
Reduce Inventory by 40% and Increase Sales by 6%
© First Insight, Inc.
